Monday, July 22, 2013

B&C TODAY: The Measurement Mess

TOP STORIES - JULY 22, 2013



New 'Frankenmetrics' leave monster of a task for Nielsen, TV networks and other stakeholders




In the absence of an industry standard, bespoke research boosts prospects for additional digital advertising revenue



Mignon Clyburn's goal of 'getting it right' means keeping FCC moving forward on spectrum and many other issues



With viewers ever tougher to reach through traditional promos, studios' confab strategies to target influencers continue to grow



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