"Turbo" Isn't Doing So Hot. Insert Your Own "Slow" Joke Here.

Adjusted for inflation?.



I think there's several factors here:




* The general movie meltdown occurring.

* It's a new property that. . . is about snails.

* It's also competing against animated sequels to well-loved properties - Despicable Me 2 and Monsters University.I can also say that DM2 is excellent and deserves it's praise.



* I can't say the marketing campaign seemed effective (after seeing Pacific Rim's dismal campaign I wonder if this another Hollywood Problem).



But another sounds-sure/sounds-big property doing so hot.I feel kind of bad for Ryan Reynolds, who just cannot catch a break here.



- Steven



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