Wednesday, January 1, 2014

[BEST & WORST '13] The Best Posters Of the Year!

Posters, when done right, are an art form. Sure, they're advertisements, but they're also such a great artistic challenge. Representing the identity of a movie - and getting people in the door - with a single image? That's tough. Rendering that image in a manner that resembles actual artwork (or something you'd hang on your wall)? Even tougher.

I get why it goes wrong sometimes. Whenever a sh*tty poster hits a lot of people blame the artist, but they're not the only ones at fault. Studio marketing departments emphasize their perception of the film's commercial assets - often sacrificing a compelling key art campaign in the process. Today we celebrate the posters that made it out alive, the ones with flair.

Some of them are for great films and and others are merely great posters for "okay" films. And some of these movies haven't even come out yet, but their posters have - rendering them fair game. Head inside and click on their banners to check 'em out!




Maniac had a ton of posters but, even though this one isn't as aesthetically pleasing as some of the others, this is my favorite. It gets closer than the others to capturing the perfume-y neon hellscape that is the film.

I'm including two posters for this one, one the "official" posters as well as one of the viral posters (by extension you could include the Temptation and A Big Wedding viral posters). Both are inventive and fun, like the movie itself (some of the other official materials didn't really sell the "fun" aspect).

This thing is beautiful, and it captures the psychotic "Wes Anderson goes mad" aesthetic preciousness of the film.

Almost Human

A great old-school style poster that would have looked great on a Blockbuster shelf in the 80 s. Incidentally, if you picked up the movie itself from a Blockbuster shelf in the 80 s you wouldn't be disappointed.

I had fun with World War Z, but I think this poster is sort of ironic since it possesses restraint - something the movie didn't really have.

A truly great piece of marketing that harkens back to the days when movies promised something on their posters, whether they could deliver it or not.
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