Sunday, January 19, 2014

Weekend Box Office: Holy Hell, Ride Along Made $41 Million?

Okay, seriously, is Kevin Hart a hobbit? (via Getty Image)

If you've been wondering why it seems like Kevin Hart is in every movie lately, this headline should help explain it. Ride Along, Ice Cube and Kevin Hart's buddy comedy, just had the best January opening ever. And it only cost $25 million to make. For Ice Cube, I guess you could say it was a good day.

wracking up a superb $41.2 million over its Fri-Sun frame and is projected to earn around $47.8 million over the holiday. The debut is the largest in Martin Luther King Day weekend history, ahead of the $40m/$46m four-day debut of Cloverfield in 2008 as well as the biggest Fri-Sun opening in January history.

The opening easily tops the $39m debut of The Heat and now has the second-biggest buddy comedy debut for a non-sequel outside the $51m Fri-Sun debut of Men In Black back in 1997.

The film played 57% female, 54% over 25, 50% African-American, 30% Hispanic, and 12% Caucasian. []

You ever notice how black people make movies with stale material like this (*points at Ride Along*), and white people milk stale concepts like this? (*points at Jack Ryan: Shadow Recruit*) Jack Ryan: Shadow Recruit cost more than twice Ride Along's budget ($60m) and earned less than half ($17.2m).

The film played 52% male and 85% over 25.

Meanwhile, The Nut Job and Devil's Due did just fine, pretty much what you'd expect from an animated movie and a low budget horror. I'm looking forward to next week, when we find out how the market responds to Aaron Eckhart playing a WASPy Frankenstein's monster in I, Frankenstein. I mean that's just an unbeatable concept, I can't believe someone didn't come up with it sooner.
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